Metrica is an online analytics platform built by the developers of Russia’s leading search engine, Yandex. Yandex Metrica is a tool for measuring website traffic and analysing visitors’ behaviour; however some unique features of the software, such as the ability to watch a video recording of every single session on your website, make it an unmissable choice for website owners and SEO professionals.
In this one-day course you will learn what the main features of Metrica are, how to track website performance in different countries such as China, and how to get the most out of the Webvisor – the tool to measure user behaviour through video recordings. The course finishes with the option to take the Yandex Metrica test and gain the official Yandex Metrica Expert status.
The course was developed and will be delivered by Justyna Wilner. She is the certified Yandex Expert & Master trainer, who has delivered courses to well over 400 top companies worldwide including Adidas, SAP, Airbnb and booking.com, on how to run effective international, digital marketing campaigns. Justyna is also the Head of the International Marketing School and the Director of Know-How at Webcertain, a multilingual digital marketing agency based in the UK and Spain.
The one-day course covers the following topics:
Upon the completion of the course, attendees will have a chance to take the Yandex Metrica exam which will give them a chance to gain a unique Yandex Metrica Expert status, officially granted by the search engine.
This course is developed with these marketers in mind:
Director, Growth & Performance Marketing at Naspers
Account Executive, Essence Digital
CEO of Web Behaviour Specialists