Director of Search, Branded3
Stephen is director of search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for owned media, including search, analytics and marketing.
Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining B3 in 2012 and now organises the SearchLeeds conference, hosting hundreds of marketers from around Europe every year.
Session Info: Optimising for search engines and optimising for conversions can’t exist in silos anymore – Google has developed a much more sophisticated understanding of how users are interacting with a website, so visitors that don’t convert and opt to go to a competitor site instead can damage the site’s visibility in organic rankings. Both […]