Paul Rouke

Founder & CEO of PRWD

His 17+ years of experience in user experience and conversion optimisation makes him one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

Harnessing experiences from some of the worlds most progressive brands including Skyscanner, Shop Direct, AO.com, Booking.com, Schuh and Expedia, Paul and the PRWD team have developed the Conversion Optimisation Maturity Model and CRO Maturity Audit, a free self-assessment tool for businesses across the world.

My session

Paul Rouke and Matt Henton: “People power: how Moss Bros. built up their optimisation culture”

In an age where the digital industry is focusing more on automation and AI, Paul Rouke and Matt Henton (Head of Ecommerce at Moss Bros.) discuss how a brand’s culture and its people are at the heart of digital success in 2017. This session will detail how Moss Bros. put people – its customers and […]


Speaker panel Q&A session, moderated by Manuel da Costa & Jo Turnbull

Panel to include Steven Pavlovich, Craig Sullivan and Paul Rouke. This is your opportunity to ask your questions on CRO and spark a debate!