How to give your optimisation projects an unfair advantage using data.
Learn how to structure your analytics and business intelligence data for maximum impact.
Testing is guesswork without Data
Data is nothing without action
Action is nothing without results
Results are nothing unless the right people know what it takes to get them
Practical examples of processes and tools you can use to establish your data-driven optimisation toolkit.
Considerations for developing a Testing Intelligence stack with free, cost effective or higher budget tools.