Paul Rouke and Matt Henton: “People power: how Moss Bros. built up their optimisation culture”

In an age where the digital industry is focusing more on automation and AI, Paul Rouke and Matt Henton (Head of Ecommerce at Moss Bros.) discuss how a brand’s culture and its people are at the heart of digital success in 2017. This session will detail how Moss Bros. put people – its customers and skilled employees – not tech at the heart of their new redesign projects and ongoing optimisation programme, the results of this strategy and how PRWD have helped stregthen their approach to building a market-leading online experience.

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