Lean Product Optimisation




This course will teach you ...

  • All the components you need to run a successful CRO function or agency.
  • What people, processes, tools and methodologies you really need.
  • How to win business with a credible offering in a competitive market.
  • What stuff you need to find, prioritise and experiment with client opportunities.
  • How to manage the entire client lifecycle from pitch and kickoff to long term value.
  • What to avoid in producing another ‘me too’ CRO agency.


This course is right for you if you are ...

  • A CRO practitioner or freelancer.
  • Starting or running a CRO agency.
  • Expanding your agency to add CRO services.
  • Building and hiring a CRO team from scratch.
  • Providing CRO services inside a large company.


Why Craig?

Craig has been blending UX, Analytics, Split testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He’s also been building various teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more. He’s helped coach clients to grow by £2Bn in new revenue streams within the last 5 years.